Hobsonville Land Company, the Housing New Zealand subsidiary charged with developing Hobsonville Point, has changed its name to the already widely-used abbreviation ‘HLC’.

The low-key rebrand reflects the company’s growing involvement in additional large-scale developments across Auckland, including building up to 1200 new homes in Northcote in the next five years.

HLC Chief Executive, Chris Aiken, says in its more than ten years of residential development, the company has learned a lot about building large numbers of high quality homes at pace and in a way that fosters strong communities. As a result, it has been asked to utilise these learnings on other projects in partnership with Housing New Zealand.

“To reflect this expanded focus, HLC has been given the new meaning of ‘Homes, Land, Community’,” he says.

The name change in no way lessens the company’s commitment to Hobsonville Point and it will remain based in the area, says Chris. “Successfully completing the exemplar development at Hobsonville Point remains a top priority.”